商业研究

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基于多案例比较的中国情境下分享经济商业模式研究

王家宝,薛曼,敦帅   

  1. 上海大学 管理学院,上海 200444
  • 收稿日期:2017-05-15 出版日期:2017-09-22
  • 作者简介:王家宝(1975-),男,山东临沂人,上海大学管理学院副教授,研究方向:战略管理与产业经济;薛曼(1991-),女,江苏邳州人,上海大学管理学院研究生,研究方向:战略管理与分享经济;敦帅(1989-),男,河南安阳人,上海大学管理学院研究生,研究方向:战略管理与分享经济。
  • 基金资助:
    国家社科基金青年项目“战略性新兴产业国际竞争优势构筑研究”,项目编号:11CJY005。

Business Model of Sharing Economy in Chinese Context based on Comparative

WANG Jia-bao,XUE Man,DUN Shuai   

  1. School of Management,Shanghai University, Shanghai 200444,China
  • Received:2017-05-15 Online:2017-09-22

摘要: 本文基于Osterwalder等人提出的商业模式画布模型,通过对滴滴出行等多个案例进行比较,分析中国情境下分享经济的企业商业模式。与中国传统商业模式相比,分享经济商业模式的创新之处在于企业通过搭建分享平台获取收益,利用平台使供给侧更好把握需求侧的价值主张,分享具有个性化的闲置资源,从而调节供需双方的关系,信息技术和供需双方之间的信息对称是企业的核心资源和能力;与国外同类企业相比,中国分享经济商业模式的本土化、差异化主要体现在盈利层面。

关键词: 分享经济, 中国情境, 商业模式画布, 商业模式创新

Abstract: Based on the business model canvas model proposed by Osterwalder et al., this paper analyzes enterprises business model of sharing economy in China by the comparison of several cases, such as DIDI. Compared with the traditional Chinese business model, the business model innovation of sharing economy lies in that the enterprises obtain revenue through the construction of sharing platform, make use of the platform to make the supply side better grasp the value proposition of demand side, and share the personalized idle resources to regulate the relationship between supply and demand sides, information technology and the information symmetry between supply and demand are the core resources and capacities of an enterprise; compared with similar foreign enterprises, the localization and differentiation of the business model of China′s sharing economy are mainly reflected in the level of profitability.

Key words: sharing economy;Chinese situation;business model canvas, business model innovation