创业学习、创业警觉性与农民创业机会识别
——一个中介效应模型及其启示

商业研究

创业学习、创业警觉性与农民创业机会识别 ——一个中介效应模型及其启示

张秀娥，徐雪娇

（吉林大学商学院，长春 130012）

收稿日期:2017-06-04 出版日期:2017-11-16
作者简介:张秀娥（1963-），女，吉林东丰人，吉林大学商学院教授，博士生导师，经济学博士，研究方向：创业管理；徐雪娇（1989-），女，吉林梨树人，吉林大学商学院博士研究生，研究方向：创业管理。
基金资助:
吉林省社会科学基金项目“吉林省大学生创新创业生态系统优化研究”，项目编号：2016A15；吉林大学本科教学改革研究项目资助；吉林省高等教育教学改革研究课题，项目编号：2017XZD022；吉林大学本科教学改革研究项目，项目编号：2015XZD058。

Relationship between Entrepreneurial Learning, Entrepreneurial Alertness and Entrepreneurial Opportunity Identification of Farmers:A Mediating Effect Model and Its Enlightenment

ZHANG Xiu-e, XU Xue-jiao

（Business School of Jilin University,Changchun 130012,China）

Received:2017-06-04 Online:2017-11-16

摘要/Abstract

摘要： 推动农民创业是解决“三农”问题的重要措施，而创业学习有助于提升农民创业者创业机会识别概率。本文根据创业机会识别理论构建创业学习、创业警觉性与农民创业机会识别的中介效应模型，通过收集六省农民创业者的问卷调查数据，采用SPSS和AMOS软件实证分析创业学习、创业警觉性与农民创业机会识别的关系。结果表明：创业学习及各维度对农民创业机会识别具有正向影响，创业学习及各维度对创业警觉性具有显著的正向影响，创业警觉性及各维度对农民创业机会识别具有正向影响，创业警觉性在创业学习与农民创业机会识别之间起部分中介作用。本文的研究结果有利于提升农民创业创业者机会识别能力，推动我国农村创新创业型经济发展。

关键词: 农民创业, 创业学习, 创业警觉性, 创业机会识别

Abstract: Promoting farmers entrepreneurship is an important measure to solve the “three rural issues”, and entrepreneurial learning helps to improve the probability of entrepreneurial opportunity identification. According to the theory of entrepreneurial opportunity recognition, this study constructs the mediating effect model of entrepreneurial learning, entrepreneurial alertness and entrepreneurial opportunity identification of farmers, and uses SPSS and AMOS software to empirically analyze the relationship between entrepreneurial learning, entrepreneurial alertness and entrepreneurial opportunity identification of farmers through collecting the questionnaire survey from farmer entrepreneurs in six provinces.The results show that entrepreneurial learning and each dimension has positive impact on the entrepreneurial opportunities identification, entrepreneurial learning and each dimension has significant positive influence on entrepreneurial alertness, entrepreneurial alertness and each dimension has positive impact on farmers′ entrepreneurial opportunity identification, and entrepreneurial alertness plays a partial mediating role between entrepreneurial learning and entrepreneurial opportunity recognition of farmers. The results of this study will help to explore the path of improving the ability of opportunities identifying of farmer entrepreneurs, and promote the development of rural innovation and entrepreneurial economy of our country.

Key words: farmer entrepreneurship, entrepreneurial learning, entrepreneurial alertness, entrepreneurial opportunity identification

张秀娥，徐雪娇. 创业学习、创业警觉性与农民创业机会识别 ——一个中介效应模型及其启示[J]. 商业研究.

ZHANG Xiu-e, XU Xue-jiao. Relationship between Entrepreneurial Learning, Entrepreneurial Alertness and Entrepreneurial Opportunity Identification of Farmers:A Mediating Effect Model and Its Enlightenment[J]. 商业研究.

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