商业研究

商业研究 ›› 2013, Vol. 55 ›› Issue (6): 212-216.DOI: 1001-148X（2013）06-0212-05

• 商法论丛 • 上一篇    

基于广义虚拟经济的国际不平等交换案例研究

王雪婷   

  1. （北京航空航天大学 人文社会科学学院，北京 100191）
  • 修回日期:2013-06-10 出版日期:2013-06-10

A Case Study of International Unequal Exchange based on Generalized Virtual Economy

WANG Xue-ting   

  1. (School of Humanities & Social Sciences, Beihang University, Beijing 100191, China)
  • Revised:2013-06-10 Online:2013-06-10

摘要： 本文从广义虚拟经济的视角揭示了在北京高档酒吧2001年相同容量的一瓶百威啤酒售价是青岛啤酒的4倍，而到2011年差价变为1.4倍现象的深层原因是国人对百威啤酒的心理需求产生变化，即两者虚拟价值变化必然带来价格差距的缩小，这也使中国在啤酒行业的国际交换中不平等的程度减弱。

关键词: 国际不平等交换, 广义虚拟经济, 产品价值, 虚拟价值稀缺性

Abstract: This paper first reveals a phenomenon based on generalized virtual economy perspective. #br#In 2001, compared with the beer of the same capacity in some high grade bar of Beijing, the price of Budweiser Beer was four times of the price of TSINGTAO Beer. #br#However, in 2011, the price of Budweiser Beer was only 1.4 times of the price of TSINGTAO Beer which had the same capacity. #br#The deep reason for this is the changed psychological needs influence the virtual value of Budweiser which narrowed the price difference and reduced the impact to China in the international unequal exchange of beer industry.

Key words: international unequal exchange, generalized virtual economy, product value, scarcity of virtual value