Abstract: Enterprise social innovation is the new height of corporate social responsibility and is an important form of innovation driven by practice enterprises. Through case study, the paper uses qualitative research method of Grounded Theory to construct high and new tech enterprise social responsibility type drive model of innovation behavior, refining eight main categories to drive the high and new tech enterprise social innovation behavior: organizational culture, resources characteristics, service efficiency, open policy situation, economic situation, network situation, open gravity, requirements gravity, and explains the relationship between core categories and the main category, as well as the interaction between the main category, aiming to explore the driving mechanism of social innovation behavior of high and new tech enterprises by systematically analyzing the antecedents of enterprise innovation behavior.

Key words: high and new tech enterprises, enterprise social innovation, Grounded Theory, driving mechanism