Abstract: With the rapid development of e-commerce, the importance of online commentary is highlighted，consumer reviews are more specific oversight of the e-commerce market. However, the quality of online reviews is uneven, and authenticity is difficult to determine, so it is difficult for consumers to obtain sufficient real information through relevant comments; the current laws in China hardly cope with the virtual characteristics of online transaction and guarantee the symmetry of information between buyers and sellers. Without actively taking measures to protect consumers′ freedom of comment, the consumers are not only harmed, but the competition between operators through “single acts of brushing” will also be worse, which will ultimately damage the market order. For the current situation in China, it is necessary for us to define consumers′ right of freedom of comment, define the scope and scale of comment, and encourage industry self-regulation so as to guarantee consumers′ freedom of comment by drawing lessons from the experience of the CRFA.

Key words: online consumption, freedom of comment, information symmetry；consumer rights